It's All About Results!

Posted on September 6, 2002 by Stephan S Little

"If you've ever failed to achieve a fitness or weight loss result, it wasn't your fault!  The massive deception infiltrating the fitness industry has forced millions of victims to waste money, time, and motivation on ineffective products and programs.  Consumers need a single resource for truth. With that truth they become empowered to achieve virtually any fitness result they want.  You'll find that truth here."

Result – The consequence of a particular action, operation, or course.  To end in a particular way.

Isn’t it interesting how we often take the definition of a word for granted?  A colleague of mine recommended I test a theory about Results. One day I planted myself for 2 hours at the exit of a local health club during the busiest time of the day.  I witnessed a veritable throng of people entering the club, one after another, bound to perform their particular routine exercise regime for whatever allotted duration and prepared with towels, water bottles, sweatbands, and adorned in the latest fitness garb.  I watched patiently as these people went through their daily ritual of exercise be it weight lifting, cardio, swimming, or aerobic class.  When it was all over, showered and refreshed, some having stopped off at the juice counter for a blended concoction of carbohydrate something or another, I would politely stop them at the door and ask them two simple questions:

“What Results were you expecting to achieve when you enrolled with the club?”

“What Results have you actually achieved?”

You may be astounded at the responses.   Many, if not all of them, stopped to consider my questions and, reflecting on their daily experiences, realized perhaps for the first time, that indeed they have been coming to the club 3, 5, or perhaps 7 days per week for quite a while, in some cases years, and have not really achieved much of what they had originally anticipated.  In fact, most would quietly admit that, although they had been regularly active members of the club for several years, they have not actually gained, nor lost much of anything in all that time.

Imagine!  Years of regular toil and sweat going by with no significant honestly measured results.  How can this be?  Why would some one do that?

The truth is, this is sadly more the rule than the exception.  And what is more, it is not their fault!  In most cases people fail to succeed in these endeavors because they are misinformed.  Plainly and simply stated, they have never been empowered to succeed.  These individuals have typically been sold the notion that getting into the health club and sweating a bit is the answer to their fitness desires.  In most cases, no one has ever explained that 90% of the results they achieve will depend on what they eat and when they eat it.  No one has ever told them that in order to lose fat and gain muscle you must stay OFF the treadmill and get INTO the weight room.  No one ever explained how to exercise with a properly periodized training program that leverages their individual metabolism and provides measured progressive RESULTS. 

In most cases they have simply been trying to do what they read in a magazine, or heard from this person or that, or were (unfortunately) told by an unqualified club trainer to do.  They have tried to wade through the quagmire of misinformation that has literally flooded every mode of communication available from magazine to infomercial.  They have tried fad diets, quick this, quick that, this pill, that supplement, the 30 day “other thing”.  Some may even have tried the little electro-gadget that ‘melts that fat away while you watch TV’!  Unfortunately, none of this works, and in the end, these people end up feeling like they have failed.

They have plainly and simply been trying to accomplish their goals using an ineffective and insufficient technology.

My team is dedicated to providing the clear and simple truth that removes the mystery associated with developing superior health & fitness.  No gimmicks, no magic, no fast and easy promises. Just good, sound, accurate, and factual information that empowers you to achieve.

My mission is to empower you to take control of your health and fitness by educating you and supporting you from beginning to end, throughout your transformation efforts.  I have designed all of the services we offer, including our online infrastructure to provide a single, 100% reliable and supportive source of all the information you will need to gain control of your health & fitness life.  In a world where purveyors of ‘Fad Diets’ literally extort billions of dollars from the unsuspecting and uninformed public, where pure fat can legally be labeled “Fat Free”, where addictive drugs can be sold as “natural fat burners” on the shelves of health food and convenience stores, where supplement manufactures print deceptive claims of product effectiveness in magazines read by our unsuspecting youth, and where pharmaceutical giants cash-in as their “new release” claims lives, the truth must be provided.

Fitness is not just about strength, speed, and endurance.  It is also about your capacity to enjoy the productive, energetic, and satisfying life you want to live.

I thank you for the opportunity to introduce you to The Fitness Professionals and sincerely hope to earn the opportunity to work with you in supporting you in your health and fitness development endeavors.  I hope you will accept my challenge to use the truth, become empowered by it, and take control of your health & fitness future.

It is all about Results. 

My job is: